Customer loyalty that pays off
Kunden-Erlebnis makes customer loyalty measurably profitable in B2B wholesale, without an in-house CX team.
Kunden-Erlebnis makes customer loyalty measurably profitable in B2B wholesale, without an in-house CX team.
Anne-Marie Vissers, with 30 years of experience in how companies work from the inside and 120+ podcast episodes on customer loyalty.
Anne-Marie Vissers comes from the Netherlands and has lived in Germany for 18 years. Before she specialised in customer loyalty, she worked for 15 years in the financial sector and built and ran a dairy farm together with her husband in Germany. Today she works with B2B wholesale companies, from the managing director to the shop floor. Her strength is 30 years of experience in how companies work from the inside and where they get stuck. She rides along with the drivers, stands in the warehouse, talks to inside sales and names what no one says out loud. What she sees and hears she connects to numbers and proven insights, not as theory, but as an explanation of what is really happening. With more than 120 podcast episodes on customer loyalty and an NPS that she moved from unstable to consistently above 70 at one company, she combines strategic depth with operational follow-through. Kunden-Erlebnis is not a consultancy for beautiful concepts. It is the structured way out of price pressure.
Rudeness is almost never a people problem. It is poor structures, unclear processes and a missing feedback culture that make people fail in customer contact. That is the difference Anne-Marie sees from the start, and changes on purpose.
Kunden-Erlebnis makes customer loyalty in B2B wholesale companies measurable and economically effective. With the Kunden-Erlebnis Transformationsmethode™, customer feedback, processes and employee behaviour are connected systematically, so loyalty stops being a matter of chance and becomes a manageable result.
The offerings are aimed at managing directors, COOs, heads of sales, customer service leads and key account managers in B2B wholesale companies with 50 to 250 employees. Typical situation: a commodity product, noticeable price pressure, no in-house CX team, but a clear wish to stand out through customer experience. Wholesale leads, with logistics, distribution and technical services as additional sectors.
The difference lies in combining human diagnosis with structural embedding. Kunden-Erlebnis does not deliver concepts that disappear into a binder. The Kunden-Erlebnis Transformationsmethode™ only ends once an internal CX owner can run the system independently.
The entry point is the Kunden-Erlebnis Quickscan: in 30 days you get a clear picture of your current customer loyalty, including NPS, the three biggest areas to act on and concrete customer statements. If you want, the full transformation in three phases follows: baseline measurement, improvement and lasting embedding.
The Quickscan costs 1,900 euro excl. VAT and takes 30 days. The result: a clear one page summary with an NPS baseline, the three most important areas to act on and a 60 minute review. Reference results from practice: NPS consistently above 70 at a B2B company, a Google score from 4.2 to 4.6 in four months.
You know that price pressure cannot be the only answer. In 30 days, the Kunden-Erlebnis Quickscan shows you where customers leave and what sits behind it, with real customer voices, a clear NPS picture and concrete first steps. Not a non committal intro call without a result, but a structured start that creates clarity right away.
NPS consistently above 70, a Google score from 4.2 to 4.6 in four months: concrete results from real B2B projects.
Reviews from verified customers
“Liebe Anne-Marie, du hast unserm Team so viel gelernt. Wir haben gelacht und geweint und haben durch deine Begeisterung uns auf viel neues eingelassen. Feedback Regeln, sich selber kennen lernen und und und. Vielen Dank für deine Tips, es immer für uns da sein und dein Enthusiasmus. Wir haben uns sehr wohl gefühlt und sind individuell ,aber auch als Team gewachsen. Weiter so 👍 für jeder Betrieb empfehlenswert”
Sibyne Van Dongen
“Liebe Anne-Marie, bereits zum zweiten Mal hast Du meine Mitarbeiter mit Deiner erfrischenden, fröhlichen und kompetenten Art begeistert. Es ist schön zu sehen mit wieviel Engagement das Team diese Erfahrungen im Betrieb nutzt und mit mehr Freude die anstehenden Aufgaben meistert. Es lohnt sich in sein Team zu investieren und ich kann Dich jedem Kollegen gerne Weiterempfehlen.”
Martina Berg
Gastgeberin im Vulkanhotel
“Zum 2 mal wurde uns das Seminar/Schulung ermöglicht & dafür bin ich sehr dankbar. Ich bin durch Anne-Marie auf der Arbeit & im privaten sehr gewachsen, durch ihre Praxis Beispiele, Kernquadrat oder auch die Feedback regeln kann ich mit gewissen Sachen viel besser umgehen. Sie hat sich auch sehr viel Zeit genommen & ist auf dich persönlich eingegangen. Daher kann ich wirklich vom ganzen Herzen die Schulung bei ihr WEITEREMPFEHLEN, Ich habe wirklich sehr viel bei ihr gelernt.”
Nicole Burg
More than 120 podcast episodes and articles with concrete, practical knowledge on NPS, customer retention and CX in B2B companies.
People retain stories and faces, not terminology. If your team cannot connect a metric to a real customer experience, the number does nothing.
Yes, most business websites lose customers silently. Broken forms, missing phone numbers, and internal jargon stop people from making contact before you ever know they tried.
Customer service reacts to incoming questions. Customer experience proactively analyzes feedback from every department to build lasting trust with customers.
AI can support customer experience but never replace human interaction. The key question is whether you deploy it to cut costs or to genuinely delight customers.
From the first diagnosis to structural embedding: two offerings that make customer loyalty measurable and lasting.
In 30 days you know why you lose customers, and on what. No assumptions, just a clear picture straight from your customers perspective.
A proven 3 phase method for B2B wholesale companies. It connects data, behaviour and processes into measurable customer loyalty that lasts.